Market & go-to-market
All AURIX: where to play, and how to win
Pick a family and a region. The verdict and every tab below update instantly. Scores are our fit against public specs; every number carries its source.
Product family
Verdict
Verdict · start here
Corner / front radar · TC336DA
Build a corner / front radar reference design on TC336DA + target 5 accounts — BD + FAE.
Do next
What the next moves mean
- Defend
- Leads, and the series page names the application. Protect the socket.
- Claim it
- Leads, but the series page never names the application. A content gap, not silicon.
- Prove it
- Contends: inside the band but not first. Benchmark against the part that beats it.
- Enter with
- This scope is a weak fit or can't serve, but another AURIX part qualifies. Lead with that part.
- Deprioritise
- Weak fit and no better AURIX part to lead with. Answer RFQs, don't campaign.
- Roadmap ask
- No AURIX device qualifies on public data. A product-management question, not a campaign.
Feature themes (not ranked)
Capabilities that strengthen other sockets. They appear as differentiators when the socket's device qualifies.
- Post-quantum-ready safety ECU · TC4Dx qualifiesStrengthens: Zone controller, Secure OTA / connectivity gateway, Safety companion for central compute, Central gateway
- Virtual sensors & predictive diagnostics · TC4Dx qualifiesStrengthens: Traction inverter, Battery management system, xEV integration controller, Zone controller